We have plenty of Assos chamois creme in stock, and if you plan on doing an epic ride or event this summer, using some creme could make all the difference between a great day and a really bad one. Simply apply the creme to your skin (avoid the most sensitive bits) and your shorts' chamois to reduce friction and keep things cool. With the creme applied there's much less chance of inflammation and its antibacterial properties help prevent infection as well.
You can also apply the creme to your shorts between rides to keep the padding supple, so the next time you slip them on they're nice and comfortable.
Sounds like $26 well spent to us (and one container of creme will last you many, many applications)