We've been selling a lot of Electra cruisers recently but some folks come in looking for more basic cruiser ideas like the Marin Hearts Desire. Its relatively simple white paint job with blue rims (and white sidewalls) still looks snazzy but at a more modest price of just $320 (discounted from the regular price of $410).
Some of the cost savings is also the result of the single speed coaster brake set up. Just keep it simple, save some money, and have fun. Buy one of these and you'll have a bit left over to pick up a sundae at the end of your ride.